Most entrepreneurs believe that advertising on social media platforms consists of three major phases. You create some specific content, upload it on your profile page and if it’s effective enough, you get to see increased incoming traffic towards your website or directly an increased number of new customers. Unfortunately, the great advertising potential of social media has been widely recognized and now the situation got far more complicated. Another wrong belief is that it takes professional marketing agency and a significant budget to get online advertising that will grow your business. The truth is that it takes knowledge, skills, tricks and some background technique, but all of that can be done by freelancing experts, like our team, and it requires relatively modest investment. Here is a brief preview of some marketing tactics that very few people use, but their efficiency is huge.
Users give out more than they are aware of
Spotting purchase intent among users of social media and offering them an advertisement for your services at that moment is the way to do it. Whether it’s a tweet or Facebook post, social media users often reveal their needs, requirement, and wishes. Directly or in more subtle manner. Specific software our team created is capable of detecting those requirements and automatically sending the advertisement for your brand. This is how you create targeted marketing and send your offers to those users that are most likely to except your promotion.
People don’t want to be sold; they want to buy
This little emotional trick plays a big role. Social media advertising shouldn’t be direct. Don’t get straight into user’s face; it is not effective. Present your products in a softer manner. Give leads, clues, discounts, free stuff, but keep attracting users with promoting the brand they need. Make it look like you are coming to them because of their needs, instead of tempting them to fall for your commercial.
Natural is much more honest
Believe it or not, your social media marketing campaign doesn’t have to be polished and high-quality professional product. It has to be effective. Users tend to trust more to simpler, not pretentious and more natural presentations.